2008 Breast Cancer Research Donation and Mammogram Awareness Campaign: join us in the fight against breast cancer with 365 days of giving!

Here’s how you can help...Purchase Privé Thermal Protection Detangling Spray, the product that gives for 365 days.
Privé will donate $1 for every purchase of Thermal Protection Detangling Spray made between September 1, 2008 and August 31, 2009 to the Expedition Inspiration Breast Cancer Research Foundation. The purpose of the Expedition Inspiration Breast Cancer Research Fund is to raise awareness and monies to benefit breast cancer research through research project funding, public education and patient support.

All Thermal Protection Detangling Spray purchased on or after September 1, 2008 will have a hangtag communicating the program. In addition, all salons will be sent 6 hangtags to add to any existing inventory they may want to add to the breast cancer awareness campaign. To order Thermal Protection Detangling Spray, log on to www.priveproducts.com or contact your Privé Regional Manager.

A note on timing...
The donation trigger is for 365 days starting with purchases of salons from Privé on September 1, 2008 and lasting through August 31, 2009. We assume it may take up to 30 days for our salons to reach full stocking on their shelves. Any collateral created for consumers accounts for this lag and has the window of October 1, 2008 through September 30, 2009 as October has a very high awareness of being Breast Cancer Awareness Month.

Prizes, too!
In addition, to get everyone off to a great start, we will be awarding $6,000 in Privé Products to salons that have the highest sales of Thermal Protection Detangling Spray in the month of October via 8 regional contests. There will be 5 prizes awarded per region:

1st Prize = $250.00
2nd Prize = $200.00
3rd Prize = $150.00
4th Prize = $100.00
5th Prize = $50.00

And Join Our Mammogram Awareness Campaign...
We ask that each salon offers a limited number of complimentary services (for example, cut or blow-dry or conditioning, 1 per client) to women who have had a mammogram in the last 12 months or who have an appointment prior to October 31st and who register at
www.priveproducts.com. Salons can start signing up on August 30, 2008. Participating salons will have their name in Bold Pink Letters in our salon locator!

Registration for women who have had mammograms will begin October 1, 2008 and will end October 31, 2008. Once a client registers, she will receive an email with a certificate (one per person, non-transferable) for the complimentary service at a participating salon. The salon will receive contact information for each client that registers in their area. Clients will call the salon of their choice for the service appointment - we ask that the salons honor the certificate for service through November 30th, 2008. The certificate will say: “I’ve had my mammogram!”

About Privé
The Privé Formule Aux Herbes hair care collection includes 22 products for cleansing, conditioning, treating, styling and finishing the hair. Each product in the collection contains herbal blends specially developed by celebrity stylist Laurent Dufourg, who coifs the locks of such luminaries as Uma Thurman, Terri Hatcher, Debra Messing and Gwyneth Paltrow. Products from the Privé Formule Aux Herbes collection are available at fine salons nationwide, including Privé Salons in NYC and Los Angeles.